Name of the project
Upstream Valorização do território
Introduced by
Joao Guimaraes
Description
Since 2016 UPSTREAM – Valorização do Território S.A. provides specialized services in the creation and distribution of thematic tourism products and events of Active, Cultural and Sports Tourism, and develops projects and consulting services that contribute to the enhancement and strengthening of the tourist attractiveness of the destination Portugal, especially in the interior of the country.
Develops its activity of tourism operation under the trademark TRY PORTUGAL, and provides a digital marketplace, www.tryportugal.pt , which includes a wide range of experiences and activities of Tourism and Hospitality partners from all over the country, positioning Portugal as a destination of excellence for Nature, Cultural and Sports Tourism!
In the process of digitalization of its activities that began during the pandemic, the company has been faced with the following main challenges:
1. Currently available marketing processes and tools are not very effective in generating leads and capturing sales;
2. Partner-suppliers of tourist entertainment do not have booking or CRM tools that enable integration with the marketplace and full digitalisation of the sales process;
3. Low average value in the isolated sale of experiences and events by digital means, given that the offer does not fully correspond to the customer’s needs;
The result of the project’s development will be a proportional increase in the number of products and services offered by the platform and its digital reach and sales, benefiting not only the company directly but also all the other partners in the value chain.
The result of the project’s development will be a proportional increase in the number of products and services offered by the platform and its digital reach and sales, benefiting not only the company directly but also all the other partners in the value chain.
LINK
https://tryportugal.pt/
