In the midst of complexity, to share a common ground of understanding is the key to unroll complication and evolve. In a nutshell, concepts are important. They are raw building blocks that we can use to express thoughts and ideas, share information, understand others and grow personal relationships. Like spells, words make things exist, real and usable only at the moment and in the way they are named by us and others.

Below you find a first AID – Collab 4 HySust CCI – glossary kit to support your application and open a common ground of exchange and understanding, starting from the meaning of words, especially for those used within the sphere of innovation.

Discover the Collab 4 HySust CCI Vocabulary!

• innovation – is the practical implementation of ideas that result in the introduction of new goods/services or improvement in offering goods or services. Innovation is often related to an existing contingency.
• audience engagement – the cognitive, emotional, or affective experiences that users have with content; contrary to passive exposure engagement denotes an active and intentional orientation toward what users read, view, or hear.
• sustainable organisation – an enterprise (for or not-for-profit) that achieves its mission to deliver (cultural, artistic, creative) services or products without compromise to quality over extended periods of time, evolving with public needs, overcoming difficulties. This is often achieved via sustaining long-term partnerships and co-creation that strengthen the organisation in its mission and vitality, also in promotion of the sustainability goals. 
• sustainability – development based on fulfilling current needs without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being. See also 17 UN SDG https://sdgs.un.org/goals
• incubator – a program that gives very early-stage enterprises access to mentorship, investors and other support to help them get established. For example, business incubators provide support and coaching for new ventures that have a promising idea, as well as for entrepreneurs still in the idea stage.
• impact – the effect or influence that an event, situation etc has on someone or something, which is objectively measurable as positive or negative effect (social, economic, environmental.) It can be internal to the organisation or external (e.g. pollution of water or air is negative externality, social cohesion due to creative services is positive externality).
• prototype – an early sample, model, or release of a product built to test a concept or process. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. 
• mentor – an experienced professional or citizen who has dealt with same problem before and is able to guide others
• cross-innovation – thinking beyond the borders of your own product, industry, sector, area or domain. The idea is that you get inspiration from other industries or link multiple industries to co-create innovative solutions, formulate new business strategies, or can target (new) market-segments.
• co-creation  –  refers to a product or service design process in which input from consumers or users plays a central role from beginning to end. Less specifically, the term is also used for collaboration with experienced partners, may involve groups of public, e.g. human design in public space 
• network entrepreneurship – shared results achieved in collaboration among more than 2 partners, often across sector, e.g. science/tech/arts events or type of business
• community – a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Although communities are usually small relative to personal social ties, “community” may also refer to large group affiliations such as national communities, international communities, and virtual communities.
• social innovation – the design and implementation of new solutions that imply conceptual, process, product, or organisational change, which ultimately aim to improve the welfare and wellbeing of individuals and communities. Many initiatives undertaken by the social economy and by the civil society have proven to be innovative in dealing with socio-economic and environmental problems, while contributing to economic development.
• earth-centered design – an approach to design that aims to make products or services environmentally, socially and economically sustainable by focusing on the needs, limitations and preferences of target human audience and non-human strategic stakeholders. It involves knowledge and design techniques developed at the intersection of human-centered design, usability, ecology, and sustainability science.
• NEB – is a creative initiative, breaking down boundaries between research and technology, art, culture and social inclusion, to allow design, architecture and any other disciplines  to find solutions for everyday problems.