Building on information and insights from the EcoC Watch to improve the business environment for tourism SMEs. They will be empowered to get and learn why and how to be a data- driven market player through:

1. an inspirational mentoring approach set between digitally advanced SMEs and those lagging behind in the digital transformation process;
2. a virtual programme helping them explore and learn data-driven approaches that they could usefully apply in their own context;
3. a pattern of Collaborative Matchmaking that will help tourism SMEs move through their digital transformation, supporting them to be more sustainable and provide travellers with more personalized offers and experiences. Each tourism SME will be matched with a) a cultural and creative SME or professional and a player active in the field of ICT/digital technology, including data analysts and strategists, that will help the tourism SME develop and/or improve viable and sustainable tourism business models and strategies, including rethinking decision-making and organizational processes, and develop new products and services more accessible and provided with higher value added.