Name of the project
Mariana Alfafar – Consultoria em Produtos Digitais
Introduced by
Mariana Alfafar
Description
I am a creative consultant and digital artist with nine years of experience in digital art and design, and a strong background in data visualization and in creating engaging experiences to users.
I excel in versatile roles that require creativity and innovation while being communicative, analytical, and playful.
In recent years, I have actively developed my coaching and leadership skills to inspire and guide fellow artists. I am also passionate about behavioral science and health, which often influence my design work. As a curious traveler, I seek inspiration from different cultures and
perspectives.
I am always eager to collaborate with product-led organizations that have a dynamic, innovative, and collaborative culture, and share my
passion for creating positive impact through art and creativity.
As an artist and creative professional, my approach to incorporating data in an innovative and effective way is through a holistic and iterative process that combines qualitative and quantitative insights.
I begin by conducting in-depth user research, gathering qualitative data through interviews, surveys, and observations to understand user preferences, behaviors, and needs. This qualitative data helps me gain a deep understanding of my audience and guides my creative decisions.
Next, I collect quantitative data by tracking user interactions and engagement with my digital artwork. This includes analyzing data on user
interactions, click-through rates, time spent, and other relevant metrics. I also use data visualization tools to uncover patterns and trends in the data, which inform my design decisions.
Using this data-driven approach, I continuously iterate and refine my artwork, making adjustments to colors, compositions, and interactive
elements to optimize the user experience. I also use the data to validate the effectiveness of my design decisions and to make data-informed decisions on future iterations.
By using data in a creative way, I ensure that my artwork is not only visually engaging but also aligned with user preferences, behaviors, and
business objectives.
