Name of the project
Futurismo Azores Adventures
Introduced by
Carlos Picanço
Description
Futurismo Azores Adventures is a purpose-driven, leading tour operator and DMC in the Azores that focuses on providing sustainable adventure experiences, working directly with clients and with some of the best operators in the world.
Our aim is to showcase the natural beauty and biodiversity of the Azores, while promoting responsible tourism practices that help to preserve the environment and benefit local communities.
We offer a wide range of tours and experiences, including whale watching, swimming with dolphins, bird watching, hiking, kayaking, and more.
We employ 50 persons year-round, including marine-biologists, while also working closely with local communities and conservation organisations to ensure that our activities have a minimal impact on the environment and contribute to the protection of local wildlife. We received several awards for our efforts in this area, as the WTM Global Responsible Tourism Award Winner.
Our clients, nature and adventure enthusiasts from around the world, seek sustainable tourism that benefits the environment and local communities. We provide high-quality, memorable experiences that contribute to natural conservation.
Carlos Picanço, Commercial and Marketing Director, is an experienced professional in the tourism sector. He is a founding member of the WXO – World Experience Organization, a former guest professor at the Universidade dos Açores and currently pursuing a PhD on Tourism
Experiences.
He is currently an Ambassador for Portugal at the Adventure Travel Trade Association and The Transformational Travel Council, where he works closely with industry leaders.
Carlos is being certified in Experience Strategy by one of the leading experience strategy companies in the world and is currently working on a year-long project on Transformational Experience Economy, being taught by Joe Pine, a renowned author and expert in the field.
Our whale watching company has identified these two key digitization initiatives that would enhance the customer experience and increase
operational efficiency, ultimately leading to higher customer satisfaction, repeat business, positive online reviews, referrals, and increased profitability.
The implementation of these initiatives will have a positive impact on our company’s internal operations, client relations, online presence, and product offering.
Both initiatives are scalable (the charts can be improved and integrated with partners websites and mobile apps, p.e., and the photobooth can be replicated in partners stores) and can serve as an example or good practice for other companies in the industry, highlighting our commitment to innovation and customer satisfaction.
#1 Multiple Dynamic and Interactive Cetacean Sighting Charts
The dynamic and interactive charts would play a crucial role to enhance the transformative nature of our whale watching tours and contribute to the preservation of these magnificent creatures.
Apart from this:
– they would correctly set the customers’ expectations, so they can know which species are mostly seen on each island on a specific range of time, better understand and identify the migratory patterns of each specie
– there would be higher levels of customer engagement and sales, positive online reviews, referrals, and a lasting impact on travellers.
– considering that Whale Watching is the most popular tourist experience in the Azores, we believe that this initiative would be a major breakthrough and aligns with our commitment to sustainability and responsible tourism
#2 On-Demand Tour Photo Print
This automated process could be a great way to create a memorable and engaging experience for customers of our whale watching tours.
By offering high-quality photos that can be easily purchased online or in-store, customers can take home a physical reminder of their experience and share it with friends and family.
Additionally, by including informative content about the Azores and the history of whale hunting and conservation, the experience becomes more meaningful and educational.
In conclusion, these innovative digital solutions would play a crucial role in addressing these challenges and would totally set us apart from the other whale watching operators worldwide, reinforcing our position as a benchmark in this industry.
They will also have a positive social and environmental impact on our company and the industry as a whole.
Link
https://futurismo.pt/
