Name of the project
Folkert
Introduced by
Folkert van der Heid
Description
Brands need love and maintenance if it is to maintain its relevance and vitality.
You can break down the big challenges of marketing into three parts:
- research (the diagnosis, knowing what’s going on, understanding the market)
- strategy (targeting, positioning, in short the big choices and goals) and
- tactics. The last pillar with me is about the four p’s: place, promotion (which includes communication), price and product.
Often it’s about communication. That’s nice too, but doesn’t cover it. That’s only a small part. It’s just as important to talk about things like pricing, product development, distribution, strategy, targeting, positioning, research and segmentation. And that’s what I do for you.
Making connections between advice and service.
I love building, creating and doing things differently, but with logical thinking. Entrepreneurship is daring to take risks; taking a stand is standing out from the gray crowd. That is positioning.
Building and growing a business. Marketing and brand management help with that. And that is what I do.
Data and diagnostics fuel strategy. Without data, there is no strategy. Knowing what’s going on, understanding the market.
Link
http://www.folkertvanderheide.nl/
