Name of the project
Officinae Lean Marketing
Introduced by
Alessandro Martemucci
Description
Graduated in Management, and Marketing and Communication. I have been developing sustainable tourism marketing strategies for 20 years. I am an expert in Lean Marketing and new sustainable business models. I am CEO of the marketing agency Officinae and professor of Lean Marketing and Digital Marketing at LUM University. I help tourism companies reduce waste and make their business models efficient and successful through the Lean Marketing Canvas. I have created a Frugal Management model that operates on 4 dimensions: business, environmental, digital and social. I am a consultant for some Hotels, B, Hostels, Museums, Web Portals. I have written two books Lean Marketing & Sales and Low Cost Marketing.
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