The first thing most people do when they hear the word ‘vision’ in a business context is yawn. That’s because most visions are vague, unclear, and, frankly, nothing to get excited about. Well designed visions should be rallying cries for action, invention, inspiration and innovation. But what does such vision look like? How can you design one?
Matera will host a session to present the project and its opportunities for the European Capitals of Culture.