In this lesson, both lecture and group work will equip you with a deeper understanding of how social media can work for CCI professionals. The lesson will evaluate existing social media tools and how successful social media campaigns calculate impact and dissemination, and make best use of data to adapt to user feedback. You will also work in teams to devise an outline for a social media campaign plan for the DeuSComp challenge in order to have a deeper dive in both social media strategy and winning website creation.
THE DEUSCOMP MACRO CHALLENGE
The local authority has been donated funding by a local philanthropist (donor) for a collection of exhibitions to help promote social cohesion within the community.
THE DEUSCOMP MICRO CHALLENGE
Develop a social media campaign for the project including the following elements:
1. overall social media strategy and self branding strategy of team members (in support of the project)
2. outlining which social media channels will be used and why audience engagement strategy