In this lesson, you will acquire knowledge about how to create marketing and communications plans, and get a better understanding of the 5P marketing strategies including product, price, promotion, place, and people. Moreover, you will also have a deep dive in 101 marketing strategy. The marketing and communication exercise embedded in the class will also guide you to a better implementation plan for your business.

study mode

GROUP (PREFERRED) & INDIVIDUAL WORK

STUDY TIME

120 minutes

challenges

THE DEUSCOMP MACRO CHALLENGE

The local authority has been donated funding by a local philanthropist (donor) for a collection of exhibitions to help promote social cohesion within the community.

THE DEUSCOMP MICRO CHALLENGE

1. Create a marketing and communications plan for the project (exhibitions and other events) with peer to peer exchange and review divided by the following elements: Product – Price – Promotion – Place – People
2. Present the plan (in a medium of your choice)

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